3D Hockey you say? Yes, yes it is as mind blowing as it sounds. NBC has broken new ground in how it delivers the best known product at the Olympics.

Disgrace, Disrespect, Dumb

The NHL is partnered with NBC to bring the fastest action on the planet to the masses. There are scores of the best hockey players in the world playing in the Olympics, and fans are forced to watch their favorite sport on networks they may never have heard of so that glorified floor washing can be presented for the enjoyment of people who would probably watch anything while on a channel that’s in their preset.

Take a look at the roster of any Olympic hockey team, there are NHL players there. There are quite a few well known NHL players there. The Slovakian Olympic team has players in multiple notable television markets. With Zdeno Chara the reigning Norris Trophy winner you bring interest in the Boston market, as well as in the New York market as legacy when he played in for the Islanders, with Marian Hossa you get interest in Pittsburgh, Atlanta, Detroit, & Chicago his past and current cities, Marian Gaborik will bring you interest from the hockey mad state of Minnesota,  and his new home in the Big Apple, Michal Handzus plays in that relatively unknown, insignificant municipality known as Los Angeles.  Even teams from tiny nations like Finland and Belerus have ties to major metropolitan areas through the NHL contingents on their team.

The disrespect shown to hockey fans, who if treated well would boost the ratings the rest of the hockey season when it is televised is simply inane, short sighted and foolish. This disrespect shown to the NHLPA, and the the players who have their games moved around to fit NBC’s bidding during the regular season is shameful, demeaning and dismissive. The long term and nearly criminal and certainly fiscally irresponsible nature of the disrespect shown to the NHL who will certainly have the coverage fiasco saved in their files and fresh in their memories when it comes time to negotiate a new national deal with someone should have shareholders in an uproar and the people in advertising sales fuming over the revenue that was thrown away by the decision to air curling and luge which are sports we hear about once every four years over a sport that is active from September to June every year.

Even if the suits at NBC never listen to a fan, they should be paying attention to their partners and their bottom line, clearly they are not.