Juke The Journalists: Dean Lombardi

25thFeb. × ’12

Watching the media is frequently dismaying, you can always be sure that the only peoples words who mean exactly what they they say they mean are the media themselves. Everyone else no matter how simple, transparent or obvious what they’ve said is has their words twisted twelve thousand ways. This makes it so much fun to watch people play the media. Some times it is players, general managers and coaches Allan Walsh (@Walsha) has a reputation for using social media and the press in pursuit of his clients benefit.

Dean Lombardi may have just won the media manipulation award for the year. After picking up one part of Party Inc from Philadelphia over the summer the world was treated to a barrage of “dry island” stories. They went on and on. The fact that the other half of Party Inc went to another city was seen or at least spun as indicative of how bad they were in the locker room. Of course these story’s only got attention after the trades, so one has to wonder how much was Philly management directing attention where they wanted it.

This week when Lombardi staged the biggest on ice reunion of the season by adding Jeff Carter to the LA Kings to go along with Mike Richards and the rest I’m sure several thousand rehashes of the dry island stories were two thirds written before the paperwork was dry in the NHL offices. Then an odd thing happened. A well liked, well respected, player who’s averaged 27 goals over the last four seasons, plays physically and is engaged in the community was heavily rumored to be available. This happened quite quickly after they acquired someone to help their 30th rank offense. In the same trade they gave up a former 1st round pick, and a first round selection. Somehow things got focused on this trade potential.

For several hours Dustin Brown (@DustinBrown23) became the most interesting man in the universe. No one was talking about Rick Nash and why the Kings settled for Carter or didn’t get both. No one was talking about dry island. No one was talking about the Kings residing in 10th place with less regulation or overtime wins than anyone but the Anaheim Ducks, Minnesota Wild, Edmonton Oilers, or Columbus Blue Jackets. By some strange coincidence no one managed to get any attention for pointing out Jeff Carter’s having been just slightly healthier than Simon Gagne this year.  But hey, its not like the media is easily led or will take whatever easy story falls in their laps.




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