This past season was interesting. With the compressed schedule it is hard to keep track of all 30 teams, or even just three or four. There were however been a few noticeable things that have crept into regular appearances in games league wide.

The first is plain and simple stupid that creeps into the play of otherwise sensible players. There is no other way to describe Volchenkov’s suspend-able hit on Brad Marchand. Volchenkov will play his 600th NHL game sometime early next season, he handily dishes out over 100 and often close to 200 hits a season, and yet has just 404 minutes in penalties in his career including the five he was assessed for trying to crack open Brad Marchand’s skull.

The second thing about this season that isn’t surprising, is the absolute collapse of good teams late in games. This season saw numerous games turn around completely not because one team got early bounces and the other got later game bounces, but based on who had played and traveled the least in the past week. If the NHL really wants to be the worlds top skill league, another lockout will damage that as much by talent bleed to the KHL and SHL as by turning in a season of supremely ugly hockey. The third period of games across the NHL were purely ugly this year, it didn’t matter if it was the eventual champions in Chicago, the slick skating Carolina Hurricanes, the lionhearted Columbus Blue Jackets or one of the leagues lottery teams.

Perhaps the biggest thing to suffer in the NHL this season was the officiating. Consistency didn’t exist call to call much less period to period or game to game. In a lifetime of watching the NHL,  can honestly say I’ve never seen the leagues officiating at such a low water mark. The only comparable for NHL Officials this season would be the NFL’s replacement referees, and it probably does the NFL scabs a disservice. Interference calls that were made on a regular basis the first three weeks of the season were weeks dead at the trade deadline. All season long you had as much chance of nailing jelly to the wall as pinning down exactly what was and wasn’t goaltending interference. Some games you could get away with what looked like full stride charges into the crease from the faceoff dot, other games getting pushed into the opposing goalie by their teammate would land you in the sin bin for two minutes.

None of these defects is something you want to sell the game to new fans. Bad hockey, isn’t endearing to existing fans. As the league prepares for its near inevitable expansion, these things have to be addressed. When the NHL sets up it tent in new cities, it needs not just the national sponsors who can be sold on the sexy numbers of big markets and 32 or more major markets, but the local business communities wherever the new franchises land. Why should an advertiser spend millions of dollars to advertise in an arena that isn’t going to see many ticket sales because the product is uncertain, and the market as of yet has no loyalty to it?  There are very few major corporations that don’t pay attention to who they are tying their name to, the recession that has gripped North America and much of the world has weeded out many of those who didn’t. The bottom line is that advertising decisions are made by people, the best people to have making those crucial choices for the NHL and its franchises are fans.